Principal and Founder

John Gruetzner is the principal and founder of Intercedent, a Canadian business and investment advisory firm founded in 1988 and focused on Asia. Intercedent has offices in Beijing, Hong Kong and Singapore.   Before joining Intercedent in 1991, Mr. Gruetzner served as the head of the Canada China Trade Council in Beijing. Mr. Gruetzner has also worked for the National Broadcasting Corporation, De Laurentis Entertainment, and Filmline.  Mr Gruetzner received a B.A. in Political Science from the University of Toronto and studied Mandarin Chinese at the University of Nankai in Tianjin. 

Mr Gruetzner has a diverse range of skills related to conducting business in Asia including market entry and sales development, investment advisory, capital raising and corporate government engagement strategies.  Mr. Gruetzner’ s  current focus is on facilitating commercial transactions arising from China’s new outward investment policy.

Mr Gruetzner has lived and worked in China for over 30 years. During that period he has advised approximately 10% of the Fortune 500 in financial services, telecommunications, logistics and air express and resources and manufacturing.   Clients have included Allstate, Federal Express, Motorola, General Motors, IBM, Lexmark, Siemens, Syngenta,  Teck, Reinsurance Group of America etc.

He is a Director on a number of public and private sector Boards. He is also an Executive in Residence at the University of Manchester Business School. Mr. Gruetzner contributes articles to a number of publications and lectured at or to over 20 MBA Schools worldwide.  Mr. Gruetzner is also the Chairman of the Advisory Committee of Jump Foundation. He received a Medallion last year from the Governor General of Canada in recognition of his contribution to the bi-lateral relations between China and Canada.  

 He also advised   World Wildlife Fund, the World Bank, the Export Development Corporation of Canada and the Canadian International Development Agency in China at a period when it provided development assistance to the State Council in China. 

 In addition to speaking Mandarin Chinese, Mr Gruetzner speaks and has worked in French and lived in France. And through doing many cross-border deals between Chinese, US, European and other Asian companies.


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